VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensuring business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Official Website
The Company will create a website with great visuals and valuable content that will set the company apart from its competitors and even help increase revenue. The website will be professional, responsive, and user-friendly for prospects, which will provide easy access to essential information about its offerings, contact details, projects, and other vital information.
SEO
Search Engine Optimization (SEO) is a useful marketing tool that the company will use to drive more traffic to the website. The cost-effective marketing strategy will help increase awareness of the company and its offerings.
Advertisement
Print advertising in publications such as newspapers and magazines is an effective means for businesses to reach their target audience. The Company intends to promote its products and services in popular magazines and newspapers. Additionally, securing relevant placements in industry-specific publications and journals will also enhance the company’s brand visibility.
Social Media Marketing
Utilizing social media is a cost-effective and efficient way to boost brand visibility in marketing. The Company plans to create engaging content and share customer reviews on social media platforms to enhance audience awareness and foster loyalty.
Testimonials
Customer testimonials are the key content element. Using testimonials increases creditability as they are unbiased. This social proof helps the company to build trust amongst its potential customers. The Company will be using customer testimonials to increase its leads.
Special Offers
Introducing special offers and incentives can be a valuable strategy for businesses to address the loss of customers each year. Such promotions will help attract new customers and incentivize repeat purchases, ultimately benefiting the company in the long term.
