VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensuring business success. The Company will frame effective marketing strategies to deal with the competition and reach its target audience. The following marketing strategies will be used:
Website and Brand Identity
The Company will develop a modern and well-developed website to streamline the user experience and attract potential clients. The website will have clearly described prices so that it does not confuse the clients, and an easy sign-up interface. The user experience will be energizing and functional, with an engaging design that will convert traffic and create the company's brand.
Search Engine Optimization (SEO)
This marketing strategy involves optimizing the company’s website's content, meta tags, and structure to improve the website's ranking on search engines. This will help potential customers find the business through search engine results.
Email Marketing
When targeting businesses, email marketing remains an extremely cost-effective marketing tactic with one of the most substantial returns on investment. The Company will send regular newsletters to its customer database. All the newsletters will be linked to the company’s website, which will help in increasing its visibility and drive user numbers.
Social Media Marketing
For increasing brand awareness, social media is one of the most essential and efficient marketing. The Company will use social media to create interesting content that will improve audience loyalty and exposure. Understanding shifting customer needs will also be aided by interaction with potential customers and business partners on major social media mediums like Facebook, Instagram, Twitter, and LinkedIn.
Referral Marketing
Encouraging satisfied customers to refer the company’s offering to their friends and family is an effective way to build a loyal customer base. The Company will offer incentives and rewards for referrals which will help in increasing the effectiveness of this strategy.
