IV. Customer Analysis
4.1 Target Market
[Company Name] will primarily offer its 3PL services and platform to all sizes of the e-commerce business, including SMEs or large enterprises.
- In the world, there are more than 9.1 million online retailers, and 2.5 million of those retailers are in the US9.
4.2 TAM, SAM, and SOM
TAM $xx trillion
By 2028, the estimated size of the global 3PL industry will be $xxx billion.
SAM $xx billion
[Target Location Market]’s 3PL industry by 2028 will be $xxx billion.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of 2028.
