VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensuring business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Website and Brand Identity
To improve the user experience and attract new clients, the company will create a modern and well-developed website. The website will feature clearly stated prices, limited offers to avoid confusion among customers, and a simple sign-up experience. The user experience will be invigorating and functional, with an appealing design that will convert traffic into leads.
Content Creation
The Company will develop content that speaks to the target markets' relevant pain points. The content will be high quality and persona-driven, which will help the company to stand out. The content will be data-driven. Once the data-driven content is published on sites like Google News, it will post about them on social media and include them in its advertising campaigns.
Co-Marketing
Co-marketing is a powerful tool for generating leads, expanding brand awareness, and establishing thought leadership when executed properly. By joining forces with other prominent companies, the company will create a highly desirable marketing strategy.
Testimonials
Customer testimonials are the key content element. Using testimonials increases creditability as they are unbiased. This social proof helps the company to build trust amongst its potential customers. The Company will be using customer testimonials to increase its leads.
