VI. Marketing Plan

Marketing is critical to ensuring business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:

Website and Brand Identity
The Company will develop a modern and well-developed website to streamline the user experience and attract potential clients. The website will have clearly described prices, limited offers so that it does not confuse the clients, and an easy sign-up interface. The user experience will be energizing and functional, with an engaging design that will convert traffic and create the company's brand.

Free Product Trial
The free product trial will be an essential source that will generate leads for the company. Nothing beats “test driving” a product, and the company will make trials available via its website and other sources. It will make sure to find a balance between proving value without overwhelming the prospect and doing it in a non-intrusive and economical method.

Special Offers
Offers and incentives are important strategies for organizations to help replace the customers they lose to churn each year. The Company will launch special promotions to draw in new customers and increase repeat business, both of which will be beneficial in the long run.

Social Media Marketing
For increasing brand awareness, social media is one of the most essential and efficient marketing. The Company will use social media to create interesting content that will improve audience loyalty and exposure. Understanding shifting customer needs will also be aided by interaction with potential customers and business partners on major social media mediums like Facebook, Instagram, Twitter, and LinkedIn.