IV. Customer Analysis

[Company Name] will primarily offer its SaaS-based project management software to large businesses and SMEs that are looking to streamline their project planning, execution, and monitoring processes.

• In the US, there are 32.5 million small businesses ⁴ as well as 21,139 large businesses. ⁵

TAM $xx trillion
By 2028, the estimated size of the global SaaS project management market will be $xxx billion.

SAM $xx billion
[Target Location Market]’s SaaS project management market by 2028.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of 2028.  

4.https://www.oberlo.in/blog/small-business-statistics#:~:text=1.-,How%20Many%20Small%20Businesses%20Are%20There%20in%20the%20US%3F,businesses%20(SBA%2C%202021).
5.https://www.hourly.io/post/number-of-small-business-in-the-us#:~:text=According%20to%20the%20SBA%20Office%20of%20Advocacy%2C%20there%20are%20currently,97.5%20percent%20of%20exporters