IV. Customer Analysis
4.1 Target Market
[Company Name] will cater to retailers and grocery stores seeking to incorporate micro-fulfillment into their existing operations and compete with the substantial logistical infrastructure that big players are erecting.
Online grocery already has a slim profit margin, and the company's micro-fulfillment centers will have the ability to increase its margin and make e-commerce accessible to a broader range of retailers because it cuts down major costs like the cost of storage, retrieval, and picking, the cost of the last-mile delivery as well as the cost of real estate.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for the micro fulfillment is to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s micro fulfillment market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of the five years.
