V. Competitive Analysis

Competitor 1
Competitor 1 helps brands optimize order management and fulfillment through its platform, wherein customers can see everything that happens with orders and inventory and then combine it with hands-on services. The company's goal is to streamline the way quickly rising omnichannel brands manage their supply chains. Its micro-fulfillment centers are dedicated exclusively to e-commerce order fulfillment.

Competitor 2
Competitor 2 helps design, build, implement, and support automated system solutions for warehouses, distribution centers, and production facilities. The company uses an industrial engineering approach focused on operational excellence to optimize material & information flow, processes, operations management, and activities. Competitor 2's multi-channel fulfillment systems support the omnichannel distribution strategies for retailers, wholesalers, and manufacturers and prepare eCommerce orders for shipment to retail stores, homes, businesses, and customer pickup.

Competitor 3
Competitor 3 is a retail technology company that enables customer experiences from click to delivery. The company's micro-fulfillment technology brings grocery and consumer brands closer to customers. The company also offers fulfillment services for small and medium-sized eCommerce companies with no physical location or storage facility. With the eCommerce fulfillment services of the company, products are shipped directly to the consumer from the fulfillment center. 

Strengths

• The biggest market strength is the technology-driven fulfillment solutions that will enable brands to spend extra time on the things that matter most in their businesses.
• By having a building set up in a densely populated urban city with over half the population. The Company's automated MFCs will help retailers reduce the cost of last-mile delivery by simply shortening ship-to-door distance.
• MFCs will help retailers and grocery stores maintain an inventory of 8,000–15,000 SKUs with automated efficiencies to enable accurate, high-velocity fulfillment.

Weakness

• Being new to the industry could lead to a significant lag in establishing goodwill and trust

Opportunities

• Market of Micro Fulfillment is expected to have a glorious opportunity worth ~$36 billion by 2030 with ~6600 MFCs installed and driven by dark stores, online grocery, and rapid delivery.
• Advances in AI and Machine Vision are accelerating the development of MFCs.

Threats

• Competitors could look to copy the company’s business model