VI. Marketing Plan
6.1 Promotions Strategy
Marketing is essential to a company's success. To combat the competition and strengthen client relationships, the company will develop efficient marketing methods. The following marketing techniques will be applied:
Digital Marketing
The Company can seek advantage of the growing opportunities from digital marketing for its product and service offering. This strategy will help the company provide information about its cost-effective, high-quality services to the targeted audience.
Official Website
The Company will create a professional and user-friendly website that can easily access crucial details about its services, contacts, projects, and other critical information for potential international business partners. To improve the company's online presence, the website will occasionally be updated and optimized.
B2B Marketing
The typical B2B buyer conducts 12 internet searches before visiting a vendor's website, and they are practically halfway through the purchasing process before they even want to talk with a salesperson. The Company will have in-person pitch meetings to build better relations with the targeted market. It will also tie up with related businesses in the field of the metaverse industry.
SEO
Utilizing search engine optimization (SEO) as a strategic marketing tool, the company aims to enhance website traffic and capture potential business opportunities. By implementing these cost-effective marketing strategies, the company can raise awareness about its platform and expand its reach to a wider audience.
