VI. Marketing Plan

Marketing is critical to ensure business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:

Official Website
A website is the single most important marketing tool for a business. The Company will create a website with great visuals and valuable content that will set the company apart from its competitors. The website will be professional, responsive, and user-friendly for prospects, which will provide easy access to essential information about its offerings, contact details, projects, and other vital information.

SEO
Search Engine Optimization (SEO) is a useful marketing tool that the company will use to drive more traffic to the website. The cost-effective marketing strategy will help increase awareness about the company and its offerings.

Social Media Marketing
Social media is known to be one of the most efficient and affordable marketing strategies for enhancing company visibility. By utilizing social media, the business will create interesting content and share user reviews to build audience recognition and loyalty.

Email Marketing clubbed with Marketing Automation
Email marketing continues to prove itself as an effective strategy for companies who want to increase their brand visibility and boost their revenue through increased clients. The Company will also use marketing automation to increase personalization and add intelligence to the company’s email campaigns. This will qualify the company to send the right message to the right person, hence boosting the chances of advertising the NFT marketplace platform more effectively.

Special Offers
Offers and incentives are a significant way for organizations to help replace the customers that they lose to churn each year. The Company will launch special promotions to draw in new customers and promote repeat business, both of which will be beneficial in the long run.