IV. Customer Analysis
4.1 Target Market
[Company Name] is in a business to offer an NFT marketplace that will primarily cater to the following categories of people through its platform.
Early Adopters –The Company will target early adopters who are primarily millennials and are already involved in Cryptocurrency and define themselves as "crypto artists.”
Early Mainstream –The Company will also target early mainstream buyers as they are interested in investing. They believe NFTs are the future and want to be a part of this new market.
Big Brands – The Company will also cater to big brands and celebrities seeking to enter the NFT space.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for NFT to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s NFT market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.
