VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensure business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Website and Brand Identity
The business will build a cutting-edge and well-designed website to enhance user experience and draw in new customers. The website will feature clearly stated prices, limited offers to avoid confusion among customers, and a simple sign-up experience. The user experience will be invigorating and functional, with an appealing design that will convert traffic into leads.
Content Creation
The Company will develop content that speaks to the target markets' relevant pain points. The content will be of high quality and persona-driven, which will help the company to stand out. The content will be data-driven. Once the content is published on sites like Google News, the company will post about them on social media and include them in its advertising campaigns.
Free Product Trial
The free product trial will be an essential source that will generate leads for the company. Nothing beats “test driving” a product, and the company will make trials available via its website and other sources. It will ensure striking a balance between demonstrating value without overwhelming the prospect and doing it in a light-touch and cost-effective way.
Co-Marketing
Co-marketing, when executed effectively, is a cost-effective approach to generating leads, increasing the reach of the brand, and demonstrating thought leadership. By joining forces with other prominent organizations, the company will create a highly desirable marketing strategy.
Social Media Marketing
It's a powerful approach for businesses of all sizes to reach customers & prospects. The Company will also invest in advertisements on various social media platforms, such as Facebook, LinkedIn, Instagram, etc., besides maintaining its social media pages.
