VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensuring business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Website and Brand Identity
This is the most important thing to set up before launching the crypto portfolio management platform. The Company will first develop its website as it is the first channel that the potential customers are going to see. The Company will search for and establish a suitable web design to develop an online platform that accurately represents its identity. To improve the user experience and attract new clients, the company will create a modern and well-developed website. The user experience will be invigorating and functional, with an appealing design that will convert traffic into leads.
Content Creation
The Company will develop content that speaks to the target markets' relevant pain points. The content will be high quality and persona-driven, which will help the company to stand out. The content will be data-driven. Once the data-driven content is published on sites like Google News, it will post about them on social media and include them in its advertising campaigns.
Co-Marketing
Co-marketing, when executed effectively, is a cost-effective approach to generating leads, increasing the reach of the brand, and demonstrating thought leadership. By joining forces with other prominent companies, the company will create a highly desirable marketing strategy.
Testimonials
Customer testimonials are the key content element. Using testimonials increases creditability as they are unbiased. This social proof helps the company to build trust amongst its potential customers. The Company will be using customer testimonials to increase its leads.
Direct Messaging
Reaching potential customers through marketing emails often faces challenges such as low response rates and the risk of messages being ignored or classified as spam. A more effective approach involves gathering targeted mobile numbers of potential customers and sending marketing texts directly to them. Mobile messages tend to have higher read rates and generally receive better responses from interested individuals. The Company plans to engage in SMS marketing or invest in specialized software to facilitate this strategy.
Social Media Advertising
Crypto portfolio management has a global market, and in order to tap the international market, social media advertising plays a key role. The Company can take advantage of social media handles such as Medium, Twitter, Telegram, etc. The Company will provide a detailed explanation of its project, provide news and publish everything they want to convey to its audience. The Company will bring traffic to its medium account by putting medium article links in its tweets, broadcasts, etc.
