VI. Marketing Plan
6.1 Promotions Strategy
Marketing can be crucial for the success of a business, and the company is going to target the right marketing strategies to fight the competition and build client relationships. The following marketing strategies will be used:
Official Website
The Company will create a website with great visuals and valuable content that will set the company apart from its competitors and even help increase revenue. The website will be professional, responsive, and user-friendly for prospects, which will provide easy access to essential information about its offerings, contact details, and other vital information.
Content Creation
The Company will develop content that speaks to the target markets' relevant pain points. The content will be high quality and persona-driven, which will help the company to stand out. Once this content is published on sites like Google News, it will be shared everywhere on the internet, and people might post it on their timelines; that will be great word-of-mouth publicity for the brand.
SEO
SEO is a highly effective tool for driving traffic to the business site and reaching its target customers. The Company will use this highly influential but low-cost marketing strategy to improve its website's ranking in the organic search results on popular search engines, which will help bring more traffic to the company's official website.
Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like newspapers, podcasts, radio shows, etc.
Industry Events
Participating in industrial events will help build relationships and generate leads personally. The Company will attend industry events to acquire and improve visibility, create brand awareness, and expand its customer base.
Social Media Marketing
Social media marketing can quickly help brands reach potential customers who were never contacted in reality. The Company would invest in social media advertisements on platforms like Facebook, Instagram, Twitter, LinkedIn, and more to remain in vogue.
