IV. Customer Analysis
4.1 Target Market
The target audience for the company would be primarily small to medium-sized businesses that want to sell their products or services online and manage their e-commerce operations. These businesses may include:
Startups and small businesses–E-commerce CMS platforms offer affordable and easy-to-use solutions for small businesses that are just starting and may not have a large budget for website development and management.
Retail businesses–Retail businesses, such as clothing stores, electronics stores, and home goods stores, can use e-commerce CMS platforms to sell their products online and reach a wider audience.
Service-based businesses– Service-based businesses, such as consultants, coaches, and freelancers, can use e-commerce CMS platforms to sell their services online and manage bookings and appointments.
Non-profit organizations– Non-profit organizations can use e-commerce CMS platforms to sell merchandise, accept donations, and manage fundraising campaigns.
B2B businesses–E-commerce CMS platforms can also be used by B2B businesses that sell products or services to other companies.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for e-commerce software to reach a market size after 5 years.
SAM $xx billion
The global market for e-commerce software to reach a market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.
