VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensuring business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Website and Brand Identity
To improve the experience of the client and attract new ones, the company will develop a modern website. The website will display clearly stated prices, limited offers to avoid any kind of confusion among users, and a simple sign-up experience. The user experience will be refreshing and functional, with an appealing design that will convert traffic into leads.
E-mail Marketing
It is a cost-effective marketing channel that provides access to a large audience while saving time and cost. The Company will send quality e-mails to relevant audiences and will use email marketing to engage, educate and upsell new prospects. Thus, it will be helpful to reach out to numerous prospective users in a short time.
Social Media Marketing
For increasing brand awareness, social media is one of the most essential and efficient marketing. The business will use social media to create interesting content that will improve audience loyalty and exposure. Understanding shifting customer needs will also be aided by interaction with potential customers and business partners on major social media mediums like Facebook, Instagram, Twitter, and LinkedIn.
Strategic Partnerships
The Company will build strategic partnerships with e-commerce businesses to provide them with blockchain-based payment services. Through this partnership, both parties will be beneficial as it will allow the e-commerce businesses to expand their target audience and region of service.
