IV. Customer Analysis
4.1 Target Market
[Company Name] will develop a blockchain-based payment and e-commerce platform to cater to individuals and businesses who seek a secure, decentralized, and efficient payment and e-commerce solution.
- North America (USA & Canada) has about 4.2 million e-commerce companies.[]
- In 2022, there were a total of 268 million digital buyers in the US.[]
4.2 TAM, SAM, and SOM
TAM $xx trillion
By 2027, the estimated size of the global e-commerce market is $xxx billion.
SAM $xx billion
[Target Location Market]’s e-commerce market by 2027.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of 2027.
