VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensure business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Website and Brand Identity
To improve the experience of the client and attract new ones, the company will develop a modern website. The website will display clearly stated prices, limited offers to avoid any kind of confusion among users, and a simple sign-up experience. The user experience will be refreshing and functional, with an appealing design that will convert traffic into leads.
Publish content on blockchain and mainstream distribution channels
The Company will gain popularity in blockchain circles along with the mainstream industry circles from the very initial stage so that it is able to disrupt the industry. The most effective approach is to disseminate skillfully crafted content extensively. Educational content focused on the problem/solution will be distributed on industry-specific sites based on the specific industry silo (healthcare, fintech, education, mining, etc.) and also through mainstream sites.
Cross-Selling
The Company will leverage cross-selling opportunities via both online and offline marketing techniques. Cross-selling will be a highly profitable option for the company as it will help deliver enterprise blockchain solutions in diverse areas.
Co-Marketing
Co-marketing, when implemented effectively, is a cheap approach to creating leads, increasing the awareness of the brand, and exhibiting thought leadership. By joining forces with other reputable companies, the company will create a highly preferred marketing strategy.
Utilizing Case Studies
Documenting case studies in blog articles and videos will assist the transformation of the company’s blockchain development into real-world use cases. Such testimonials/reviews depict the story of how the company provided a solution for a particular customer. Prospects will be able to resonate with such stories more than with white papers and other technical explanations.
Special Offers
Offers and incentives are outstanding tactics for supporting businesses in replenishing the churn in their customer base that is lost each year. The Company will come forward with special offers to gain the attention of new consumers and encourage repeat purchases, which will be quite useful in the long run.
