IV. Customer Analysis
4.1 Target Market
The Company will create both standard and customized software for various businesses according to their needs and demands. The clients are further categorized into the following:
• Financial service providers –As of 2021, there has been a 0.6% rise from the previous year, bringing the total number of finance and insurance establishments in the US to 982,8003.
• Construction companies – There are 3,664,818 construction businesses in the US as of 2021, an increase of 3% from 20204.
• Manufacturing companies –In 2021, there will be 636,079 manufacturing businesses in the US. The number of businesses in the manufacturing industry in the US has grown 1.2% per year on average over the five years between 2016 – 20215.
• Retail Establishments –There are 2,750,438 retail trade businesses in the US as of 2021, an increase of 0.7% from 20206.
• Other Businesses –The Company will target businesses and other small firms that may need enterprise blockchain solutions.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for enterprise blockchain market to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s enterprise blockchain market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the market by the end of year 5.
4.https://www.ibisworld.com/industry-statistics/number-of-businesses/construction-united-states/
5.https://www.ibisworld.com/industry-statistics/number-of-businesses/manufacturing-united-states/
6.https://www.ibisworld.com/industry-statistics/number-of-businesses/retail-trade-united-states/#:~:text=There%20are%202%2C750%2C438%20Retail%20Trade,increase%20of%200.7%25%20from%202020.
