VI. Marketing Plan
6.1 Promotions Strategy
A promotion strategy drives traffic toward the company, generates more revenue, and increases client loyalty. To deal with the competition and improve client engagement, the company will use the below-mentioned marketing techniques:
Official Website
The Company will create a cutting-edge, well-designed website to improve user experience and attract new customers. For example, the website would have a simple sign-up interface, clearly stated costs, and limited offers to avoid confusing customers. In addition, the website will include interactive elements, screenshots, videos, and testimonials to engage visitors and encourage them to explore further. Finally, the company will optimize the website for search engines to improve visibility.
Pre-Opening Events / Brand Image
The Company will develop a solid and cohesive brand identity for the NFT games and create a story that will align with the target audience and highlight the game's unique features and benefits. In addition, the company will craft a clear and concise message that communicates the value proposition of owning and trading NFTs within the game. [Company Name] will host pre-opening events for potential clients, local gamers, and press contacts before launching the company. These events will create a buzz about [Company Name]'s profile and visibility in the region.
Social Media Marketing
The Company will use social media platforms such as Instagram and Facebook to reach and engage its target audience. It will also share engaging content such as game updates, NFT giveaways, behind-the-scenes glimpses, and community highlights and encourage user-generated content by running contests and challenges related to the game.
SEO
SEO is used to improve a company's online presence, both on and off-page, and to enhance its search engine rankings on Google, Yahoo, and Bing. As a result, the company can effectively use keyword research to reach the target audience. This essential step is crucial as most buyers first use Google or any search engine. As a result, the company will ensure that its NFT gaming platform appears in the top three results by using the appropriate keywords on the major search engines.
Influencer Marketing
[Company Name] will collaborate with influential gaming and NFT-related content creators to promote the NFT game. It will offer them exclusive access to in-game assets or early gameplay opportunities in exchange for reviews, gameplay streams, or sponsored content. This will help generate buzz and increase awareness.
