IV. Customer Analysis
4.1 Target Market
The Company will develop both standard and customized software for multiple businesses according to their needs and demands. [Company Name] will primarily serve small to medium-sized businesses, from new ventures to well-established businesses and individual clients.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for SaaS-based HR software to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s SaaS-based HR software market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the SaaS market by the end of year 5.
