IV. Customer Analysis
4.1 Target Market
[Company Name]’s target market will be individuals or businesses looking to start an online retail business without the need for significant startup costs or a physical storefront, as well as individuals interested in e-commerce as a side hustle or full-time income source. It will also cater to entrepreneurs who want to sell niche or specialty products that may be difficult to find in traditional brick-and-mortar stores, along with small business owners who are seeking to expand their product offerings.
4.2 TAM, SAM, and SOM
TAM $xx trillion
The global market for the drop shipping industry is to reach a market size after 5 years.
SAM $xx billion
[Target Location Market]’s drop shipping industry market size after 5 years.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of year 5.
