IV. Customer Analysis
4.1 Target Market
[Company Name] will primarily offer its warehouse management services to businesses that sell products online and require effective management of their supply chain and logistics operations. This would include the following:
- Online retailers: E-commerce warehouse management is essential for businesses that sell products directly to consumers through online marketplaces, websites, or mobile apps. This includes businesses of all sizes, from small startups to large enterprise-level companies.
- Manufacturers: TE-commerce warehouse management can also be beneficial for manufacturers that sell products online, especially those that offer direct-to-consumer sales channels. This will include both B2B and B2C businesses.
- Third-party logistics providers (3PLs): 3PLs that specialize in e-commerce fulfillment can also benefit from e-commerce warehouse management systems. These providers manage warehousing and fulfillment operations on behalf of online retailers and other businesses that sell products online.
- Supply chain managers: Supply chain managers can optimize inventory levels, improve delivery times and reduce costs through e-commerce warehouse management solutions.
4.2 TAM, SAM, and SOM
TAM $xx trillion
By 2026, the estimated size of the global warehouse management market is $xxx billion.
SAM $xx billion
[Target Location Market]’s warehouse management market by 2026.
SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of 2026.