I. Executive Summary

Although NFTs and the virtual world are still in their early stages in many countries, global digital enterprises are still built in a way that typically advantages large industry players and perpetuates a one-way flow of value, in which customers spend money to gain access to any virtual websites, applications, and in-game content and gameplay modifications. On the other hand, blockchain-based platforms and decentralized apps (dApps) provide players with a better possibility of realizing the value and utility of their in-game purchases and asset acquisitions.

[Company Name] intends to prioritize producing value for customers, content providers, and application developers. Users may actually own, purchase, sell, and exchange resources in the virtual environment, exactly as in the real world, through NFTs. The Company, based at [insert location here], will be an NFT virtual world platform focused on offering a highly safe and enjoyable virtual world experience to the community. The ability and focus on giving people the power to operate the platform in the same manner that choices in actual nations are decentralized and regulated by users in the virtual world. Users will be able to interact with each other and with various NFTs that represent unique and scarce digital items such as art, music, and other collectibles. The ownership of these NFTs will be securely stored on a blockchain, providing a transparent and immutable record of ownership. Users, through the platform, will also be able to develop, discover, trade, enjoy, and monetize their virtual experiences in the form of apps and content. 

[Company Name] is led by [Founder 1] and [Founder 2], who has been in the blockchain industry for [xx] years. While [Founders] have been part of NFT platforms [previous company name] before as directors and part of strategic development for blockchain-based and NFT marketplace. They aim to leverage their professional experience and knowledge to disrupt the current NFT industry.  

[Company Name] will offer a great virtual world experience that allows enthusiastic users to buy and sell NFTs, land, build their own world on that land, trade, host events, and create games and avatars for the users. Thus, the platform will majorly cater to the following:

• Millennials and Gen Z
• Blockchain and NFT Enthusiasts
• Gamers

Decentralized Community Owned Experience – The [Company Name] will enable users with the power to decide and vote on how the product will work and which would be most beneficial for the community. The original content and application creators will get freedom as well as due credit for the same, whereas users get to play, trade, and help run an organization that satisfies everyone’s objectives without having to follow a central authority making rules. So, the platform will be run by the users for the users.

Full capitalization by Application Developers – The Company will let the creators develop the application as per user demand based on user voting. The transactions are open to the public being on blockchain, thus, benefitting the creators who drive the traffic to the platform.

Utility value – The [Company] has 3 types of tokens, i.e., Land, Currency, and wearables. The land is traded at the marketplace using the company’s platform, which can be used to build a virtual world. As well as, the wearables can be purchased from the users listing their NFTs wearables for the Avatars in the virtual world. [Company] will be allowing the brands to become part of the virtual world through their NFTs and providing them with a larger target audience. This allows the content and application creators to earn through their applications and content on the platform.

1.5 Financial Highlights