VI. Marketing Plan

Marketing is the process of driving traffic toward the brand, converting traffic to sales, and making the brand visible to the masses. To deal with the competition and improve client engagement, the company will use the below-mentioned efficient marketing techniques.

Pre-Opening Events
The Company will develop a modern and well-developed website to streamline the user experience and attract potential clients. The website will have clearly described prices and limited offers so that it does not confuse the clients and an easy sign-up interface. The user experience will be energizing and functional, with an engaging design that will convert traffic and create the company's brand.

SEO
Since the majority of potential buyers tend to use search engines as their initial point of inquiry, SEO plays a vital role in ensuring a strong online presence for businesses that involves enhancing a company's online visibility through on-page and off-page strategies. Its primary objective is to improve the rankings of the company's website on popular search engines like Google, Yahoo, and Bing. The Company will make sure that its blockchain gaming platform appears in the top three results for the appropriate target keywords on major search engines.

Social Media Marketing
[Company Name] will use social media to reach the masses across various geographies and different age groups. The Company will work on user engagement to establish the business in people’s minds. User engagement involves likes, shares, comments, and general interaction on the company’s posts.

Testimonials
Customer testimonials are the key content element. Using testimonials increases creditability as they are unbiased. This social proof helps the company to build trust amongst its potential customers. The Company will be using customer testimonials to increase its leads.