V. Competitive Analysis

Competitor 1
Competitor 1, headquartered at (location name), is an American consumer packaged goods holding company. It markets goods sold in grocery stores, eateries, and other food-related businesses under a variety of brand names. The platform has an easy-to-navigate knowledge base to solve customers’ problems and allows easy sorting based on users’ preferences.

Competitor 2
Competitor 2 has a widespread list of more than [xx] shops in more than [xx] US cities making it one of the most liked frozen food companies. It has offices in [location1], [location2], and [location3]. Competitor 2’s app was launched in [year]. Arriving early in the game allowed the company to set up a wide range of partnerships, and market dominance helped maintain its success.

Competitor 3
Competitor 3’s frozen products are available in more than [xx] cities throughout the United States. Competitor 3 works like many other frozen foods, with one exception—it only deals in groceries. The website has a simple and clean interface that allows users to place an order easily.  

Strengths

• The wide frozen product portfolio.
• Providing nutritional information on frozen food
• The geographic presence in [location].
• Founders' knowledge and experience.

Weakness

• The frozen foods industry is subjected to criticism from various doctors and dieticians.
• Being new to the industry could lead to a significant lag in establishing goodwill and trust.

Opportunities

• The frozen food market is estimated to account for about $244.3 billion in 2020 and reach a value of about $312.3 billion by 2025, growing at a CAGR of 5.0%.
• With changing lifestyles and rapid urbanization, the food service industry is growing throughout the globe.

Threats

• Health awareness, in general, is increasing throughout the globe, especially in developing nations, and hence frozen food consumption may go down.
• The Company may face competition from the frozen as well as food service industry, considering its product portfolio.