IV. Customer Analysis

[Company Name] will primarily offer its wide range of financial services and automation solutions to large businesses and SMEs through its FinTech platform. 

• In the US, there are 32.5 million small businesses, accounting for 99.9% of all businesses,⁶as well as 21,139 large businesses.⁷
• The US population in 2021 is estimated to be 332 million.⁸

TAM $xx trillion
By 2028, the estimated size of the global FinTech market will be $xxx billion.

SAM $xx billion
[Target Location Market]’s FinTech market by 2028.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of 2028.  

6.https://www.oberlo.in/blog/small-business-statistics#:~:text=1.-,How%20Many%20Small%20Businesses%20Are%20There%20in%20the%20US%3F,businesses%20(SBA%2C%202021).
7.https://www.hourly.io/post/number-of-small-business-in-the-us#:~:text=According%20to%20the%20SBA%20Office%20of%20Advocacy%2C%20there%20are%20currently,97.5%20percent%20of%20exporters
8. https://www.populationu.com/united-states-population