VI. Marketing Plan
6.1 Promotions Strategy
Marketing is critical to ensure business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:
Website and Brand Identity
To improve the user experience and attract new clients, the company will create a modern and well-developed website. The website will feature clearly stated prices, limited offers to avoid confusion among customers, and a simple sign-up experience. The user experience will be invigorating and functional, with an appealing design that will convert traffic into leads.
Content Creation
The Company will develop content that speaks to the target markets' relevant pain points. The content will be high quality and persona-driven, which will help the company to stand out. The content will be data-driven. Once the data-driven content is published on sites like Google News, it will post about them on social media and include them in its advertising campaigns.
Free Product Trial
The free product trial will be an essential source that will generate leads for the company. Nothing beats “test driving” a product, and the company will make trials available via its website and other sources. It will ensure to make a balance between demonstrating value without overwhelming the prospect and doing it in a light-touch and cost-effective way.
Cross-Selling
The Company will make use of cross-selling opportunities in both online and offline marketing techniques. Cross-selling will be a highly profitable alternative for the company as it will help provide ERP services in a variety of areas.
Co-Marketing
Co-marketing, when executed effectively, is a cost-effective approach to generating leads, increasing the reach of the brand, and demonstrating thought leadership. By joining forces with other prominent companies, the company will create a highly desirable marketing strategy.
Testimonials
Customer testimonials are the key content element. Using testimonials increases creditability as they are unbiased. This social proof helps the company to build trust amongst its potential customers. The Company will be using customer testimonials to increase its leads.
Special Offers
Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.
6.2 Pricing Strategy
The Company will divide its service into three categories. Each tire will have its own set of features, and the cost will be determined by the characteristics that are offered. This tiered pricing structure will enable the firm to upsell clients to a higher plan based on their demands and budgets, allowing different customer groups to receive value from the company's offerings.
