IV. Customer Analysis

The growing demand for a secure and reliable place to store refrigerated goods for short periods has led to the increasing success of the cold storage industry. The Company aims to market its cold storage facility to the following:

• Food retailers: grocery stores, supermarkets, and restaurants that store perishable food items such as meat, fish, and dairy products.
• Food manufacturers: companies that produce and distribute food products requiring refrigeration, such as frozen foods and baked goods.
• Pharmaceutical companies: firms that develop and produce drugs and vaccines that require cold storage to maintain their potency and effectiveness.
• Biotechnology and research laboratories: institutions that store biological samples, such as blood, tissue, and cells, for research or medical purposes.
• Ice cream productions businesses: who want to store perishable items, such as ice creams, for extended periods without spoilage.

TAM $xx trillion
The global market for cold storage to reach a market size after 5 years.

SAM $xx billion
[Target Location Market] 's cold storage market size after 5 years.

SOM $xx billion
[Company Name] would be able to capture a respectable share of the serviceable available market by the end of 5 years.