VI. Marketing Plan

Marketing is critical to ensuring business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used:

Official Website
A website is the single most crucial marketing tool for a business. For the 3 billion internet users, it is a digital representation of a physical company. The Company will create a website with great visuals and valuable content that will set the company apart from its competitors. The website will be professional, responsive, and user-friendly for prospects, providing easy access to essential information about its offerings, contact details, projects, and other vital information.

Email Marketing & Marketing Automation
Email marketing continues to prove an effective strategy for companies who want to increase their brand visibility and boost their revenue through increased clients. The Company will also use marketing automation to improve personalization and add intelligence to the company’s email campaigns. This will qualify the company to send the right message to the right person, hence boosting the chances of advertising the blockchain-based mining platform more effectively.

Social Media Marketing
Increasing a company's exposure to social media is one of the most practical and cost-effective marketing techniques. To increase audience awareness and loyalty, the company will use social media to publish customer feedback and provide engaging content.

Special Offers
Offers and incentives are a significant way for organizations to help replace the customers that they lose to churn each year. The Company will launch special promotions to draw in new customers and promote repeat business, both of which will be beneficial in the long run.