VI. Marketing Plan

Marketing is critical to ensuring business success. The Company will frame effective marketing strategies to deal with the competition and enhance client relationships. The following marketing strategies will be used: 

Website and Brand Identity
Having a fully functional and modern website is important for any company to provide complete business information along with the services that the company offers.

• The Company will build a user-friendly webpage on its existing website highlighting its mission, vision, and goals to cater to the prospects in the US.
• The Company will target to increase website traffic by deploying paid and organic marketing strategies.
• The website will be optimized for SEO to increase ranking and traffic in search engines.
• Good quality content with targeted keywords will be used to connect with a relevant audience and increase the chances of conversion.

Social Media Marketing
Social media marketing is a type of promotional strategy that makes use of the influence of social media sites to advance business objectives. To improve brand awareness, social media involvement has become an essential component of any marketing campaign.

• The Company will utilize social media platforms such as LinkedIn, Facebook, Instagram, and Twitter to publish industry-related content and encourage engagement among users.
• The Company will build a powerful presence on aggregator websites and associations and will list its financial services on these websites.
• To gain insights into evolving customer preferences, the company will actively interact with potential customers and business partners on major social media platforms.

Promotional Events
Promotional events outline the approach and tactics for promoting a product, service, or brand by creating engaging experiences to attract and connect with target audiences, generate interest, and achieve specific marketing objectives. The Company will collaborate with relevant partners, sponsors, or industry influencers, who will enhance the event's credibility, expand reach, and also help attract new customers.