VI. Marketing Plan
6.1 Promotions Strategy
Marketing is the method of getting visitors closer to the brand, converting website traffic or visitors to sales, and establishing brand identity. To get a competitive edge and enhance patron engagement, the company will implement the following advertising and marketing techniques.
Official Website
To improve the user experience and attract new customers, the company will create a modern and well-designed website. The website will feature clearly explained rates, restricted offers to avoid confusing consumers, and a simple sign-up interface. The user experience will be invigorating and functional, with an appealing design that will convert traffic and build the company’s brand.
Guerrilla marketing
The Company will use out-of-the-box marketing techniques to showcase the new collaborations in an unusual manner to attract users and create awareness about NFTs and the virtual world.
Social Media Marketing
[Company Name] will use social media to reach out to people from all over the world and of all ages. The Company will focus on user involvement to help consumers remember the company. Likes, shares, comments, and general interaction with the company’s content constitute user engagement.
SEO
SEO is the practice of boosting a company’s online presence, both on and off-page, in order to enhance search engine rankings on search engines such as Google, Yahoo, and Bing. It’s an important part of digital marketing because most purchasers start their search with Google or one of the other search engines. The Company will ensure that its NFT virtual world platform shows in the top three results on major search engines for the relevant target phrases.
Rewards
Rewards and incentives are a fantastic way for organizations to refill the turnover in their client base that occurs each year. The Company will provide unique loyalty rewards for the user who holds their NFTs and does not sell them in the secondary market and remain an active participant, which will also be helpful to increase engagement on the platform. The user will have to visit the platform consistently to be able to avail of these rewards.
Exclusive events for loyal patrons
The Company will host an invite-only live event for the users to interact with the community and which will allow the users to experience the virtual world using the latest VR/AR technology.
